Cyrille Regis Legacy Trust named as West Brom’s official charity partner

Ahead of the 2022-23 football season, we are delighted to announce that the Cyrille Regis Legacy Trust is West Bromwich Albion’s official charity partner. 

To mark the occasion, Albion has launched a special away kit honouring the iconic centre forward. 

The custom-made strip, which is modelled by members of the Legacy Trust’s ‘Strike a Change’ programme, features the club’s traditional green-and-yellow stripes, and is emblazoned with inspirational Cyrille Regis quotes, as well as his autograph and the charity’s logo. 

The club will make a donation to The Cyrille Regis Legacy Trust for every away shirt sold and will support the charity throughout the season with fundraising events and activities. 

WBA italic lettering sits in place of the club crest, as it did on the iconic away shirt worn by Cyrille in the late 1970s and is now available to buy in store and online at shop.wba.co.uk. 

Chief Executive Officer Ron Gourlay said: “I am delighted the club are partnering with The Cyrille Regis Legacy Trust for the forthcoming campaign, and I am sure the away kit will be well received by supporters. 

“Cyrille Regis was a trailblazer and pioneer, and the club remains incredibly proud of his achievements on and off the pitch in the fight against racism. The important work being conducted by the charity ensures Cyrille’s legacy lives on and I am pleased we will be supporting their work with young people through their ‘Strike a Change’ programme.” 

Cyrille’s brother and Legacy Trust Patron, Dave Regis, added: “We are honoured that the club has chosen to partner with the Cyrille Regis Legacy Trust and have taken the unusual step of featuring the charity on the away shirt. 

“This really does mean so much to us and is in recognition of not just the legacy Cyrille has left but the day to day work we continue to do in his name. 

“This partnership is a continuation of the support West Bromwich Albion has given us as a family and in our charitable work in the wider West Midlands community. As a club, they often lead the way and in supporting us they continue to make a difference to the lives of many young people in the region.”